CELEBRATING PLAY WITH OREO ACROSS INDIA
OBJECTIVE
Oreo was perceived as a brand only for kids. We had to shift our focus from kids to teens and young adults, the next bigger consumer segment.
SOLUTION
A multi-faceted campaign that got teens and young adults to #PlayWithOreo. Thereby making itself a relevant part of their lives by bringing in creativity and fun which extended beyond just the cookie.
IDEA
It was seen that spontaneous fun decreases with age. So we brought it back with #PlayWithOreo.
THE PLAY WITH OREO CAMPAIGN CONNECTED WITH OUR FANS IN MANY ENGAGING WAYS:
FACEBOOK RESULTS
Achieved over 71mn impressions
Engagement 1.42%
CTR: 3%
#1 in Biscuit Brand In India Among the top 5 FMCG Brands
TWITTER RESULTS
Achieved over 1.9mn impressions
Engagement 6.01%
22K views
#PlaywithOreo trended thrice and #DoodleIt trended in India
With #DoodleIt and #PlayIt alone we got 4.5k mentions and 650 participants
VIDEO PLATFORM RESULTS
Approx. Impressions 11mn
Views 8.6mn
View Rate 78%
Among the top 5 FMCG Brands in India #1 in Biscuit Brand in India on YouTube
